Master Planning
Master Planning

Transforming Communities

We are experts at visioning, creatively crafting a path to revitalize neighborhoods while amplifying the unique character of existing structures to spark economic growth. For example, Sterling Bay is largely credited with the transformation of Chicago’s Fulton Market from a former meatpacking district into the global tech hub it is today.

We also welcome the opportunity to dream up entirely new communities, as we’re doing at Lincoln Yards, a 53-plus acre, mixed-use neighborhood that promotes economic expansion, transit-oriented development, and the creation of a natural riverfront environment.

Victory Ranch
Victory Ranch
Sterling Bay Master Planning

Our approach

Victory Ranch

Envisioning planned communities

We enlist a holistic vision, leaning on our master planning expertise and applying our design team’s keen eye to dream up new localities that integrate with the existing character and culture of their surroundings. Our end goal is to create spaces that will help foster a sense of community for years to come.

Striking balance in mixed-use developments

By restoring existing structures and delivering new amenities, we aim to promote the happiness and well-being of residents and to strengthen their connections to the places they live, work, and play.

Tour in the Sterling Bay Firehouse
Lincoln Yards Model

Winning at sports and entertainment

We apply our award-winning real estate development practices, utilizing a suite of in-house planning capabilities that range from managing entitlement risk to marketing. We also follow the same hospitality-driven approach that informs our office and residential projects.

Rethinking residential

We create individualized luxury residences and resorts where no design element is overlooked, producing spaces that complement community surroundings and treat residents and guests to the highest level of hospitality.

Victory Ranch

Featured Developments

  • Victory Ranch


    Residential, Planned Communities
    Contributions include: placemaking, master planning, interior design, landscape architecture, construction management

  • Lincoln Yards


    Planned Communities, Urban / Mixed-Use, Sports + Entertainment, Residential
    Contributions include: placemaking, master planning, interior design, construction management

  • Heritage Square


    Planned Communities, Urban / Mixed-Use, Residential
    Contributions include: placemaking, master planning

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Lincoln Yards Model

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